Agri-tech and food technology, Mid and North Wales - CRD

Who can apply

Your project

Your project must:

• have a total grant funding request of between £150,000 and £500,000

• last between 6 and 16 months

• carry out all of its project work in the UK

• intend to exploit the results from or in the UK

• not start before 1 December 2025

• end by 31 March 2027

Projects must always start on the first of the month, even if this is a non-working day. You must not start your project until your Grant Offer Letter has been approved by Innovate UK. Any delays within Project Setup may mean we need to delay your project start date.

You must only include eligible project costs in your application. See our overview of eligible project costs. For specific guidance, see the eligibility section in this competition.

If your project’s total grant funding request or duration falls outside of our eligibility criteria, you must provide justification by email to support@iuk.ukri.org at least 10 working days before the competition closes. We will decide whether to approve your request.

If you have not requested approval or your application has not been approved by us, you will be made ineligible. Your application will then not be sent for assessment.

Lead organisation

To lead a collaborative project your organisation must be a UK registered business of any size. The consortium must contain at least one UK registered micro, small or medium sized enterprise (SME) claiming grant funding on this application.

More information on the different types of organisation can be found in our Funding rules.

Academic institutions and RTOs cannot lead.

Project team

To collaborate with the lead, your organisation must be one of the following UK registered:

• business of any size

• academic institution

• charity

• not for profit

• public sector organisation

• research and technology organisation (RTO)

Each partner organisation must be invited into the Innovation Funding Service (IFS) by the lead to collaborate on a project. Once partners have accepted the invitation, they will be asked to login or to create an account in the IFS. They are responsible for entering their own project costs and completing their Project Impact questions in the application.

To be an eligible collaboration, the lead and at least one other organisation must:

• apply for funding when entering their costs into the application

• include rationale for the collaboration and describe the structure in your application

• ensure any one partner does not account for more than 70% of the total eligible costs

Primary agricultural producers

If your application passes the technical assessment, any awards given to primary agricultural producers are subject to the green box exemption under the WTO Agreement on Agriculture.

Please see further guidance on green box subsidies WTO Guidance for support in Agriculture. Applicants receiving this type of support must ensure that there is minimal to no distortion of trade and comply with the requirements of Annex 2 of the Agriculture Agreement.

Non-funded partners

Your project can include non-UK partners, including partners based in the EU, who bring their own funding. Non-UK partners are permitted to carry out project work from within their home countries and exploit results overseas. Their costs will count towards the total eligible project costs.

Subcontractors

Subcontractors are allowed in this competition.

Subcontractors can be from anywhere in the UK and you must select them through your usual procurement process.

You cannot use non-UK based subcontractors.

All subcontractor costs must be justified and appropriate to the total project costs.

Number of applications

A business can only lead on one application and be included as a collaborator in any number of applications. Any subsequent applications submitted with the same project lead will not be forwarded for assessment.

If you are not leading any application, you can collaborate in any number of applications.

Sanctions

This competition will not fund you, or provide any financial benefit to any individual or entities directly or indirectly involved with you, which would expose Innovate UK or any direct or indirect beneficiary of funding from Innovate UK to UK Sanctions. For example, through any procurement, commercial, business development or supply chain activity with any entity as lead, partner or subcontractor related to these countries, administrations and terrorist groups.

Use of animals in research and innovation

Innovate UK expects and supports the provision and safeguarding of welfare standards for animals used in research and innovation, according to best practice and up to date guidance.

Applicants must ensure that all of the proposed work within projects, both that in the UK and internationally, will comply with the UKRI guidance on the use of animals in research and innovation.

Any projects selected for funding which involve animals will be asked to provide additional information on welfare and ethical considerations, as well as compliance with any relevant legislation as part of the project start-up process. This information will be reviewed before an award is made.

Previous applications

You can use a previously submitted application to apply for this competition.

If you have previously submitted an application that reached our assessment stage, you can re-apply once more with the same proposal.

If there are minor differences to the proposal, but it is judged by us to be ‘not materially different’, the same rule applies.

We will not award you funding if you have:

• failed to exploit a previously funded project

• an overdue independent accountant’s report

• failed to comply with grant terms and conditions

Innovate UK may withhold a grant payment at any time if you have any outstanding sums due to us in relation to other projects.

Subsidy control (and State aid where applicable)

This competition provides funding in line with the Subsidy Control Act 2022. Further information about the Subsidy requirements can be found within the Subsidy Control Act 2022 (legislation.gov.uk).

Innovate UK is unable to award organisations that are considered to be in financial difficulty. We will conduct financial viability and eligibility tests to confirm this is not the case following the application stage.

EU State aid rules now only apply in limited circumstances. Please see the Windsor Framework to check if these rules apply to your organisation.

In the ‘Project details’ section of your application you will be asked questions to indicate if State Aid or Subsidy applies to your organisation.

Further Information

If you are unsure about your obligations under the Subsidy Control Act 2022 or the State aid rules, you should take independent legal advice. We are unable to advise on individual eligibility or legal obligations.

You must always make sure that the funding awarded to you is compliant with all current Subsidy Control legislation applicable in the United Kingdom.

This aims to regulate any advantage granted by a public sector body which threatens to, or actually distorts competition in the United Kingdom or any other country or countries.

This award is classified as a Subsidy which does not form part of your Minimal Financial Assistance or De Minimis allowance.

Funding

We have allocated up to £2.7 million to fund innovation projects through this Launchpad competition for Mid and North Wales. Funding will be in the form of a grant.

If your organisation’s work on the project is commercial or economic, your funding request must not exceed the limits below. These limits apply even if your organisation normally acts non-economically but for the purpose of this project will be undertaking commercial or economic activity.

The balance between your total eligible project costs and the amount of grant awarded must be funded by the organisation receiving the grant.

For industrial research projects, you can get funding for your eligible project costs of:

• up to 70% if you are a micro or small organisation

• up to 60% if you are a medium sized organisation

• up to 50% if you are a large organisation

For experimental development projects which are nearer to market, you can get funding for your eligible project costs of:

• up to 45% if you are a micro or small organisation

• up to 35% if you are a medium sized organisation

• up to 25% if you are a large organisation

For more information on company sizes, please refer to the company accounts guidance.

If you are applying for an award funded under State aid Regulations, the definitions are set out in the European Commission Recommendation of 6 May 2003.

Innovate UK may revoke our decision to provide funding without notice if government commitment for this initiative is withdrawn.

Research participation

The research organisations undertaking non-economic activity as part of the project can share up to 30% of the total eligible project costs. If your consortium contains more than one research organisation undertaking non-economic activity, this maximum is shared between them. Of that 30% you can get funding for your eligible project costs of up to:

• 100% of your eligible project costs if you are an RTO, charity, not for profit organisation, public sector organisation or research organisation

• 80% of full economic costs (FEC) if you are a Je-S registered institution such as an academic

Eligibility criteria for claiming 80% of FEC funding

1. Research organisations using the Je-S system must submit their costs through the Je-S system which calculates the 80% FEC figure.

2. On IFS, only the 80% FEC output should be entered at 100% funding.

3. Applicants do not need to show the remaining 20% on the finance table.

To find out more see our: Cost Guidance for Academics.

Your proposal

The aim of this competition is to support outstanding innovation projects led by businesses.

Your project must help to grow your innovation activities in the agri-tech and food technology cluster in Mid and North Wales. For this competition, Mid and North Wales consists of Ceredigion, Powys, Anglesey, Gwynedd, Conwy, Denbighshire, Flintshire and Wrexham.

Your project must contribute to growing your innovation activities in the cluster, both during and after your project.

Your ongoing contribution could be demonstrated by:

• your local innovation activities

• the value that your innovation activities create in the cluster

• an increase in related innovation activity by ongoing partners or subcontractors in the cluster

• your engagement with other innovation active organisations in the cluster, such as Growing Mid Wales & Ambition North Wales with support from AberInnovation and MSPARC, this Launchpad’s cluster management organisation

Your application may be considered ineligible if you do not describe clearly how your main project activities and work packages meet the scope of this competition. This includes the main project activities of any subcontractors.

If you do not describe how your innovation activities in the cluster will continue after your project, then you are unlikely to be offered funding in this competition.

The geographical requirement is to align this competition to the UK Government’s goals for local economic growth.

Your project must focus on one or more of the following:

• productivity, quality, nutritional value, resilience, and resource efficiency

• food processing, manufacturing, and developing new markets

• sustainability, biodiversity and rural resilience

Portfolio approach

Following the independent assessment, all applications scoring over 70% will be reviewed by a panel including Innovate UK and our local partners on this Launchpad. The panel will review the applications in line with the portfolio criteria, which will inform Innovate UK's decision on the funding awards offered.

We want to fund a variety of projects across different categories. We call this a portfolio approach.

We reserve the right to prioritise projects that demonstrate:

• more innovation activity or value creation in the cluster or outside the Greater South East of England, during and after the project

• more engagement in the innovation cluster, during and after the project

• closer alignment to this competition’s scope and specific themes

Specific themes

Your project can focus on one or more of the following:

Productivity, quality, nutritional value, resilience, and resource efficiency

• of crops, livestock, aquaculture, or food products

• improving resource and supply chain efficiency through precision farming, logistics, circular models, smart tech, or biotech excluding biochar

Food processing, manufacturing, and developing new markets

• healthy, sustainable, regionally relevant novel foods or ingredients

• rural or small-scale food processing, packaging, safety, by-product use

• adapting produce to create new market opportunities 

Sustainability, biodiversity and rural resilience

• livestock health through precision diagnostics, targeted therapeutics, antimicrobial stewardship

• regenerative or nature-based practices that support landscape health or climate resilience

• farming practices that support the future of farming

• adaptive land management supporting changing land conditions

These lists are not exhaustive. Where you can show your proposal fits within the scope of this competition you can focus on other specific themes.

Reflecting the bilingual nature of Wales, we and our partners on this Launchpad also encourage you to consider your opportunities to provide communications, materials, and engagement activities bilingually.

Research categories

We will fund industrial research projects and experimental development projects, as defined in the guidance on categories of research.

Projects we will not fund

We are not funding projects that:

• do not meet the competition eligibility or scope requirements

• request grant funding of less than £150,000 or more than £500,000

• involve the production, processing or servicing of biochar

• are aimed solely at equine markets

• involve wild caught fisheries

We cannot fund projects that:

• involve primary production in fishery, aquaculture, or agriculture; the project must focus on research and development benefiting the wider business community

• use funding for capital asset acquisition

• have activities relating to the purchase of road freight transport

• are dependent on export performance, for example, giving an award to a baker on the condition that they export a certain quantity of bread to another country

• are dependent on domestic inputs usage, for example, if we give an award to a baker on the condition that they use 50% UK flour in their product

3 July 2025

Online briefing event: join at 10:00am (Briefing slides will be available to download from Supporting Information after the event)

7 October 2025

Applicants notified

1 December 2025

Project start from

Before you start

You must read the guidance on applying for a competition on the Innovation Funding Service before you start.

Before submitting, it is the lead applicant’s responsibility to make sure:

• that all the information provided in the application is correct

• your proposal meets the eligibility and scope criteria

• all sections of the application are marked as complete

• that all partners have completed all assigned sections and accepted the terms and conditions (T&Cs)

You can reopen your application once submitted, up until the competition deadline. You must resubmit the application before the competition deadline.

What we ask you

The application is split into four sections:

1. Project details.

2. Application questions.

3. Finances.

4. Project Impact.

Accessibility and Inclusion

We welcome and encourage applications from people of all backgrounds and are committed to making our application process accessible to everyone. This includes making reasonable adjustments, for people who have a disability or a long-term condition and face barriers applying to us.

You can contact us at any time to ask for guidance.

We recommend you contact us at least 15 working days before this competition’s closing date to allow us to put the most suitable support in place. The support we can provide may be limited if you contact us close to the competition deadline.

You can contact Innovate UK by email or call 0300 321 4357. Our phone lines are open from 9am to 12pm and 2pm to 5pm UK time, Monday to Friday (excluding bank holidays).

1. Project details

This section provides background for your application and is not scored.

Application team

Decide which organisations will work with you on your project and invite people from those organisations to help complete the application.

Application details

Give your project’s title, start date and duration.

Research category

Select the type of research you will undertake.

Public description

Describe your project in detail and in a way that you are happy to see published. Do not include any commercially sensitive information. If we award your project funding, we will publish this description. This can happen before you start your project.

Your answer can be up to 400 words long.

Scope

Describe how your project fits the scope of the competition. In your answer you must outline how your project will grow your innovation activities in the cluster both during and after the project. Due to the competitive nature of this competition, your answer may be used in our portfolio approach to prioritising projects.

If your project is not in scope, it will not be sent for assessment. We will tell you the reason why.

Your answer can be up to 400 words long.

2. Application questions

The assessors will score all your answers apart from question 1, to 5. You will receive feedback for each scored question. Find out more about how our assessors assess and how we select applications for funding.

You must answer all questions.

You must not include any website addresses or links (URLs) in your answers. If you do, your application will be made ineligible.

Question 1. Applicant location (not scored)

You must state the name and full registered address of your organisation and any partners or subcontractors working on your project, and the work location for your project if different to the registered addresses.

We are collecting this information to understand more about the geographical location of all applicants, and your answer may be used in our portfolio approach.

Question 2. Animal testing (not scored)

Will your project involve any trials with animals or animal testing?

You must select one option:

• Yes

• No

We will only support innovation projects conducted to the highest standards of animal welfare.

Further information for proposals involving animal testing is available at the UKRI Good Research Hub and NC3R’s animal welfare guidance.

Question 3. Permits and licences (not scored)

Will you have the correct permits and licences in place to carry out your project?

We are unable to fund projects which do not have the correct permits or licences in place by your project start date.

You must select one option:

• Yes

• No

• In the process of being applied for

• Not applicable

Question 4. International Collaboration (not scored)

Does your proposed work involve any international collaboration or engagement?

You must provide details of any expected international collaboration or engagement. You must include a list of the names and the countries, any international project co-leads, project partners, visiting researchers, or other collaborators are based in. You must also include details of any subcontractors or service providers.

If your proposed work does not involve international collaboration or engagement, your answer must confirm this.

Question 5. Trusted Research and Innovation (not scored)

You must explain if your proposed project work relates to UKRI’s Trusted Research and Innovation (TR&I) Principles, including:

• a list of any dual-use (both military and non-military) applications to your research

• a list of the areas where your project is relevant to one or more of the 17 areas of the UK National Security and Investment (NSI) Act

• whether an export control license is required for this project under the academic export control guidance and the status of any applications

• a list of any items or substances on the UK Strategic Export Control List

If your proposed work does not relate to UKRI’s TR&I Principles, your answer must confirm this.

We may ask you to provide additional TR&I information at a later date, in line with UKRI TR&I Principles and funding terms and conditions.

Question 6. Need challenge and market awareness

What is the business need, technological challenge, or market opportunity behind your innovation? What does the market or markets you are targeting look like?

Explain:

• the main motivation for the project

• the business need, technological challenge or market opportunity

• the target markets for the project outcomes and any other potential markets, either domestic, international or both

• the size of the target markets for the project outcomes, backed up by references where available

• the structure and dynamics of the target markets, including customer segmentation, together with predicted growth rates within clear timeframes

• the target markets’ main supply or value chains and business models, and any barriers to entry that exist

• whether you have identified any similar innovation and its current limitations, including those close to market or in development

• any work you have already done to respond to this need, for example, if the project focuses on developing an existing capability or building a new one

If your project is highly innovative, where the market may be unexplored, describe or explain:

• what the market’s size might be

• how your project will try to explore the market’s potential

Your answer can be up to 600 words long. 

Question 7. Approach and innovation

What approach will you take and where will the focus of the innovation be?

Explain:

• how you will respond to the need, challenge or opportunity identified

• how you will improve on any similar innovation that you have identified

• whether the innovation will focus on existing technologies in new areas, the development of new technologies for existing areas, or a totally disruptive approach

• the freedom you have to operate

• how this project fits with your current product, service lines or offerings

• how it will make you more competitive

• the nature of the outputs you expect from the project, for example reports, demonstrator, know-how, new process, product or service design, and how these will help you to target the need, challenge or opportunity identified

Your answer can be up to 400 words long. 

You can submit one appendix to support your answer. It can include diagrams and charts. It must be a PDF no larger than 10MB and must be legible at 100% zoom.

Question 8. Team and resources

Who is in the project team and what are their roles?

Explain:

• the roles, skills and experience of all members of the project team that are relevant to the approach you will be taking

• the resources, equipment and facilities needed for the project and how you will access them

• the details of any vital external parties, including subcontractors, who you will need to work with to successfully carry out the project

• the current relationships between project partners and how these will change as a result of the project

• any roles you will need to recruit for

• the main work packages of your project, indicating the lead partner assigned to each and the total cost of each one

• your approach to project management, identifying any major tools and mechanisms you will use to get a successful and innovative project outcome

• the management reporting lines

• your project plan in enough detail to identify any links or dependencies between work packages or milestones

Your answer can be up to 600 words long. 

You must submit a project plan or Gantt chart as an appendix to support your answer. It must be a PDF no larger than 10MB. It can be up to two A4 pages and must be legible at 100% zoom.

You can also submit one appendix with a short summary of the main people working on the project to support your answer. It must be a PDF no larger than 10MB. It can be up to two A4 pages and must be legible at 100% zoom.

Question 9. Outcomes and route to market

How are you going to grow your business and increase long term productivity as a result of the project?

Explain:

• your current position in the markets and supply or value chains outlined, and whether you will be extending or establishing your market position

• your target customers or end users, and the value to them, for example, why they would use or buy your product

• your route to market

• how you are going to profit from the innovation, including increased revenues or cost reduction

• how the innovation will affect your productivity and growth, in both the short and the long term

• how you will protect and exploit the outputs of the project, for example through know-how, patenting, designs or changes to your business model

• your strategy for targeting the other markets you have identified during or after the project

If there is any research organisation activity in the project, describe:

• your plans to spread the project’s research outputs over a reasonable timescale

• how you expect to use the results generated from the project in further research activities

Your answer can be up to 400 words long. 

Question 10. Risks

What are the main risks for this project?

Explain:

• the main risks and uncertainties of the project, including the technical, commercial, managerial and environmental risks

• how you will mitigate these risks

• any project inputs that are critical to completion, such as resources, expertise, and data sets

• any output likely to be subject to regulatory requirements, certification, ethical issues and other requirements identified, and how you will manage this

Your answer can be up to 400 words long.

You must submit a risk register as an appendix to support your answer. It must be a PDF no larger than 10MB. It can be up to two A4 pages and must be legible at 100% zoom.

Question 11. Costs,value for money and added value

How much will the project cost and how does it represent value for money for the team and the taxpayer?

How will this public funding help you to accelerate or enhance your approach to developing your project towards commercialisation?

What impact would this award have on the organisations involved?

In terms of your project goals, explain:

• your total eligible project costs

• the grant you are requesting

• how each partner will finance their contributions to your project

• how this project represents value for money for you and the taxpayer

• how it compares to what you would spend your money on otherwise

• the balance of costs and grant across the project partners

• any subcontractor costs and why they are critical to your project

• what advantages public funding would offer your project, for example: appeal to investors, more partners, reduced risk or a faster route to market (this list is not exhaustive)

• the likely impact of the project outcomes on the organisations involved

• what other routes of investment or means of support you have already approached and why they were not suitable

• how any existing or potential investment or support will be used in conjunction with the grant funding

• what your project would look like without public funding

• how this project would change the R&D activities of all the organisations involved

Your answer can be up to 600 words long.

3. Finances

Each organisation in your project must complete their own project costs, organisation details and funding details in the application. Academic institutions must complete and upload a Je-S form.

For an overview on what costs you can claim, see our project costs guidance. Note this is general guidance, for specific guidance please see the eligibility section in this competition. You can also view our application finances video.

4. Project Impact

This section is not scored but will provide background to your project.

Each partner must complete the Project Impact questions before being able to submit the application.

More information can be found in our Project Impact guidance and by viewing our Impact Management Framework video.

Innovate UK complies with the requirements of UK GDPR and the Data Protection Act 2018, and is committed to upholding data protection legislation, and protecting your information in accordance with data protection principles.

Assessment

Your application will be reviewed by three independent assessors based on the content of your application and their skills or expertise relevant to your project. All of the scores awarded will count towards the total score used to make the funding decision unless you are notified otherwise.

You can find out more about our assessment process in the General Guidance.

Your submitted application will be assessed against these criteria:

Launchpad Mid (opens in a new window)

Background and further information

Innovate UK, part of UK Research and Innovation, are working with Growing Mid Wales (hosted by Ceredigion County Council), Ambition North Wales (hosted by Cyngor Gwynedd) and Welsh Government to support this competition.

The partners would encourage applicants to review the following in considering the alignment of proposals to regional priorities:

• Welsh Government’s Innovation strategy for Wales

• Welsh Government Food and Drink Vision

• Sustainable Farming Scheme | GOV.WALES

• The Vision - English - Growing Mid Wales

• Boosting Ceredigion’s Economy: A Strategy - Ceredigion County Council

• Healthy Weight, Healthy Wales - North Wales strategy

• The North Wales Growth Deal Agri-food Programme summary

• North Wales regional investment strategy

• Cymraeg 2050: Welsh language strategy action plan 2025 to 2026

Briefing recording and slides

Briefing recording and slides will be available to download here after the briefing event.

What happens if you receive a grant offer

If you have passed your initial assessment and have received an email with a grant offer, you will be asked to complete the project set up process on the Innovation Funding Service (IFS).

We will ask for information that will allow us to undertake mandatory checks on your organisation and the eligibility of your costs, as well as review the documentation for your project.

You must follow the unique link embedded in your email notification. This takes you to your project's dedicated IFS Set Up portal, where we gather the information required to set up your project.

Watch our video on what steps there are before a project starts or read more about Project Setup in our general guidance.

If your application is unsuccessful

If you are unsuccessful with your application this time, you can view feedback from the assessors. This will be available to you on your IFS portal following notification.

Sometimes your application will have scored well, and you will receive positive comments from the assessors. You may be unsuccessful as your average score was not above the funding threshold or your project has not been selected under the portfolio approach if this is applied for this competition.

We would like to remind you that eligible non-funded business can still benefit from fully funded and bespoke support from the Innovate UK Business Growth service.

Find a project partner

If you want help to find a project partner, contact Innovate UK Business Connect or business support teams in the cluster:

AberInnovation

MSparc Agritech Cluster

Support for SMEs from Innovate UK Business Growth service

Innovate UK Business Growth helps innovation focused businesses make the best strategic choices and access the right resources, in order to grow and ultimately achieve scale.

Our innovation and growth specialists provide our fully funded and bespoke support to clients nationwide. Please visit the service’s website to discover whether you could benefit from this advisory support, which is available to Innovate UK funded and non-funded businesses alike.

Protecting your innovation

A Secure Innovation campaign has been developed to help founders and leaders of innovative startups protect their technology, competitive advantage, and reputation.

This was developed by UK’s National Protective Security Authority (NPSA) and the National Cyber Security Centre (NCSC).

Data sharing

This competition is jointly operated by Innovate UK, and Welsh Government, Growing Mid Wales (hosted by Ceredigion County Council) and Ambition North Wales (hosted by Cyngor Gwynedd) (each an ‘agency’).

Any relevant information submitted and produced during the application process concerning your application can be shared by one agency with the other, for its individual storage, processing and use.

Innovate UK may also share any relevant information submitted and produced during the application process concerning your application with Innovate UK’s regional UK third parties. For more information see how we handle grant applicant and grant holder data.

This means that any information given to or generated by Innovate UK in respect of your application may be passed on to the agencies and vice versa. This would include, but is not restricted to:

• the information stated on the application, including the personal details of all applicants

• scoring and feedback on the application

• information received during the management and administration of the grant, such as Monitoring Service Provider reports and Independent Accountant Reports

Innovate UK and the agencies are directly accountable to you for their holding and processing of your information, including any personal data and confidential information. Data is held in accordance with their own policies. Accordingly, Innovate UK, Innovate UK Business Connect and the agencies will be data controllers for personal data submitted during the application.

Innovate UK’s Privacy Policy

Innovate UK Business Connect Privacy Policy

Welsh Government’s Privacy Policy

Ceredigion County Council Privacy Policy

Cyngor Gwynedd Data Cyngor Gwynedd Data and Freedom of Information Policy

Innovate UK complies with the requirements of UK GDPR and the Data Protection Act 2018, and is committed to upholding data protection legislation, and protecting your information in accordance with data protection principles.

The Information Commissioner’s Office also has a useful guide for organisations, which outlines the data protection principles.

Contact us

If you need more information about how to apply or you want to submit your application in Welsh, email support@iuk.ukri.org or call 0300 321 4357.

Our phone lines are open from 9am to 12pm and 2pm to 5pm UK time, Monday to Friday (excluding bank holidays).

Innovate UK or any of our partners will not tolerate abusive language in any written or verbal correspondence, applications, social media or any other form that might affect staff.